| The relative strength of affective commitment in securing loyalty in service relationships H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert Journal of business research 59 (12), 1207-1213, 2006 | 887 | 2006 |
| Internet retailing: enablers, limiters and market consequences D Grewal, GR Iyer, M Levy Journal of business research 57 (7), 703-713, 2004 | 750 | 2004 |
| E-satisfaction: a re-examination H Evanschitzky, GR Iyer, J Hesse, D Ahlert Journal of retailing 80 (3), 239-247, 2004 | 593 | 2004 |
| Sustainability and business-to-business marketing: A framework and implications A Sharma, GR Iyer, A Mehrotra, R Krishnan Industrial marketing management 39 (2), 330-341, 2010 | 508 | 2010 |
| Impulse buying: a meta-analytic review GR Iyer, M Blut, SH Xiao, D Grewal Journal of the academy of marketing science 48, 384-404, 2020 | 465 | 2020 |
| The Internet and the price–value–loyalty chain D Grewal, GR Iyer, R Krishnan, A Sharma Journal of Business Research 56 (5), 391-398, 2003 | 394 | 2003 |
| Resource-constrained product development: Implications for green marketing and green supply chains A Sharma, GR Iyer Industrial Marketing Management 41 (4), 599-608, 2012 | 343 | 2012 |
| The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions D Grewal, DM Hardesty, GR Iyer Journal of interactive marketing 18 (4), 87-100, 2004 | 317 | 2004 |
| Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market GR Iyer, PJ LaPlaca, A Sharma Industrial Marketing Management 35 (3), 373-382, 2006 | 259 | 2006 |
| Ethnic entrepreneurial and marketing systems: Implications for the global economy GR Iyer, JM Shapiro Journal of international marketing 7 (4), 83-110, 1999 | 244 | 1999 |
| The impact of country-of-origin and country-of-manufacture cues on consumer perceptions of quality and value GR Iyer, JK Kalita Journal of Global Marketing 11 (1), 7-28, 1997 | 231 | 1997 |
| Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant H Evanschitzky, GR Iyer, KG Pillai, P Kenning, R Schütte Journal of Product Innovation Management 32 (3), 459-475, 2015 | 194 | 2015 |
| The influence of internet‐retailing factors on price expectations D Grewal, JL Munger, GR Iyer, M Levy Psychology & Marketing 20 (6), 477-493, 2003 | 172 | 2003 |
| E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007 | 170 | 2007 |
| Consumer revenge using the internet and social media: An examination of the role of service failure types and cognitive appraisal processes ZMI Obeidat, SH Xiao, GR Iyer, M Nicholson Psychology & Marketing 34 (4), 496-515, 2017 | 150 | 2017 |
| Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting D Grewal, GR Iyer, J Gotlieb, M Levy Journal of the Academy of Marketing Science 35, 250-258, 2007 | 150 | 2007 |
| Why integrating purchasing with marketing is both inevitable and beneficial JN Sheth, A Sharma, GR Iyer Industrial Marketing Management 38 (8), 865-871, 2009 | 134 | 2009 |
| Franchise partnership and international expansion: a conceptual framework and research propositions D Grewal, GR Iyer, RRG Javalgi, L Radulovich Entrepreneurship theory and practice 35 (3), 533-557, 2011 | 129 | 2011 |
| Business, consumers and sustainable living in an interconnected world: A multilateral ecocentric approach GR Iyer Journal of business ethics 20, 273-288, 1999 | 106 | 1999 |
| The impact of religion and reputation in the organization of Indian merchant communities GR Iyer Journal of Business & Industrial Marketing 14 (2), 102-121, 1999 | 104 | 1999 |
